diff --git a/bin/sixtypical b/bin/sixtypical
index 42e0c65..264c8fe 100755
--- a/bin/sixtypical
+++ b/bin/sixtypical
@@ -11,7 +11,9 @@
 import codecs
 import json
 from pprint import pprint
+from subprocess import check_call
 import sys
+from tempfile import NamedTemporaryFile
 import traceback
 
 from sixtypical.parser import Parser, SymbolTable, merge_programs
@@ -64,7 +66,7 @@
         compilation_roster = fa.serialize()
         dump(compilation_roster)
 
-    if options.analyze_only or options.output is None:
+    if options.analyze_only or (options.output is None and not options.run):
         return
 
     start_addr = None
@@ -74,16 +76,36 @@
         else:
             start_addr = int(options.origin, 10)
 
-    with open(options.output, 'wb') as fh:
-        outputter = outputter_class_for(options.output_format)(fh, start_addr=start_addr)
-        outputter.write_prelude()
-        compiler = Compiler(symtab, outputter.emitter)
-        compiler.compile_program(program, compilation_roster=compilation_roster)
-        outputter.write_postlude()
-        if options.debug:
-            pprint(outputter.emitter)
-        else:
-            outputter.emitter.serialize_to(fh)
+    if options.run:
+        fh = NamedTemporaryFile(delete=False)
+        output_filename = fh.name
+    else:
+        fh = open(options.output, 'wb')
+        output_filename = options.output
+
+    outputter = outputter_class_for(options.output_format)(fh, start_addr=start_addr)
+    outputter.write_prelude()
+    compiler = Compiler(symtab, outputter.emitter)
+    compiler.compile_program(program, compilation_roster=compilation_roster)
+    outputter.write_postlude()
+    if options.debug:
+        pprint(outputter.emitter)
+    else:
+        outputter.emitter.serialize_to(fh)
+
+    fh.close()
+
+    if options.run:
+        emu = {
+            'c64-basic-prg': "x64 -config vicerc",
+            'vic20-basic-prg': "xvic -config vicerc",
+            'atari2600-cart': "stella"
+        }.get(options.output_format)
+        if not emu:
+            raise ValueError("No emulator configured for selected --output-format '{}'".format(options.output_format))
+
+        command = "{} {}".format(emu, output_filename)
+        check_call(command, shell=True)
 
 
 if __name__ == '__main__':
@@ -143,6 +165,12 @@
         help="Display debugging information when analyzing and compiling."
     )
     argparser.add_argument(
+        "--run",
+        action="store_true",
+        help="Engage 'load-and-go' operation: write the output to a temporary filename, "
+             "infer an emulator from the given --output-format, and boot the emulator."
+    )
+    argparser.add_argument(
         "--traceback",
         action="store_true",
         help="When an error occurs, display a full Python traceback."